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Integrations
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Integration is where
complexity hides
Any developer can make an API call. Building an integration that holds up in production - handling authentication correctly, managing error states gracefully, syncing data reliably in both directions, and maintaining performance at scale - is a different challenge entirely.
We've done it with SAP ERP systems, Salesforce CRMs, Microsoft Azure identity and search infrastructure, Google Maps Platform APIs, healthcare intake and payment systems, and AI APIs from OpenAI, Azure, and Google. In each case, the integration wasn't the nice-to-have - it was the core of what made the product work.
Integrations
Salesforce
Connected to property management workflows, unit booking flows, and lead management for real estate platforms in Dubai and Australia. Used in: Nshama Connect
SAP
Full two-way sync between a custom-built ATS and SAP HR modules for a major GCC enterprise.
Microsoft Azure
Azure B2C for user authentication, Azure Search for product discovery, Azure Blob for file management — deployed for an enterprise marketplace.
Google Maps Platform
Award-winning use of Maps JS, Places, Routes, and Geospatial APIs across production applications. Google Maps Platform Award Winner 2025
OpenAI
GPT-4o, Assistants API, function calling, and RAG pipelines integrated into web and mobile products.
Azure AI
Azure OpenAI and Cognitive Services for enterprise-grade AI features in production environments.
Google Gemini
Gemini API integration for multimodal AI features in web and mobile applications.
IntakeQ
Patient intake form automation and digital onboarding integrated into a custom healthcare CRM and booking system. Used in: Custom Healthcare Platform
Payment Gateways
Stripe, PayPal, Razorpay, PayU, CCAvenue, Noon Payments, Authorize.net, and more — integrated across e-commerce, healthcare, real estate, and SaaS platforms in multiple geographies. Used in: Multiple projects across India, UAE, USA, Australia
Unlatch
Off-the-plan lot availability and buyer sales journey embedded within branded property development websites. Used in: Thirdi Group — multiple projects
HubSpot
Form-to-CRM lead capture, contact enrichment, deal creation, and HubSpot tracking across client websites.
Twilio
Outbound SMS notifications, booking confirmations, and status update triggers integrated into a customer portal.
UAE Pass
UAE's national digital identity platform — secure authentication, identity verification, digital signature, and document management for platforms operating in the UAE.
Meta (Facebook & Instagram)
Meta OAuth integration for social login, user authentication, and data sharing across Facebook and Instagram — for consumer apps, community platforms, and marketing tools.
Google Identity
Sign in with Google, Google OAuth 2.0, and Google People API integration for authentication, user profile data, and single sign-on across web and mobile applications.
WhatsApp Business API
Conversational workflows, order automation, notifications, and business operations built on the WhatsApp Business Platform — for teams and customers who only need a WhatsApp account.
Anthropic Claude API
Claude API integration for intelligent features, document analysis, long-context reasoning, and responsible AI workflows where accuracy and safety matter.
Google Maps Platform - recognised by Google itself
In 2025, Awsm was named a Google Maps Platform Award Winner — awarded to a select group of developers worldwide for exceptional use of Google Maps Platform technology in a production application.
That recognition is the result of years of building location-aware products: map-embedded property platforms, route and proximity tools, geospatial data visualisation, and place search features across multiple client projects.
Google Maps Platform Award Winner 2025
Backed by trusted platforms
Registered with government bodies, leading tech platforms, startup initiatives, and industry organisations.
What good integration work actually looks like
Connecting two systems is easy. Connecting them in a way that's reliable, maintainable, and performant under real-world conditions takes more than reading the documentation.
01.
We map the data model before we write code.
Before any integration work begins, we understand what data needs to flow, in which direction, at what frequency, and with what error tolerance. Most integration failures are data design problems, not code problems.
02.
We handle failure states, not just the happy path
APIs go down. Rate limits get hit. Webhooks arrive out of order. We build integrations that handle these realities gracefully — with retries, fallback logic, and clear error logging — rather than ones that work in demos and break in production.
03.
We build for maintainability
An integration isn't done when it's working. It needs to be monitored, updated when APIs change, and understood by whoever comes after us. We document what we build and structure it so it can be maintained.
04.
We test against real environments
Staging environments and production environments behave differently. We test integrations against real API responses, real rate limits, and real edge cases before any launch.
Have questions?
We've got answers
A: We build REST and webhook-based integrations with CRM platforms, ERP systems, cloud identity providers, payment gateways, mapping APIs, healthcare intake tools, communication platforms, and AI APIs. We've worked with Salesforce, SAP, Microsoft Azure, Google Maps Platform, OpenAI, IntakeQ, Authorize.net, Unlatch, HubSpot, Twilio, and WooCommerce in production.
Yes, we can! Our team has experience working with enterprise platforms like SAP and other ERP systems. We handle integrations through secure APIs, middleware, and custom connectors, ensuring your workflows stay seamless and data flows reliably between your product and the ERP environment.
Yes, we do! Security is a top priority in every integration we deliver. We implement industry‑standard authentication methods such as OAuth, SAML, and API keys, along with encrypted data transfer and role‑based access controls. This ensures your systems stay protected while integrations run smoothly and reliably.
Yes, we can! Our team has experience connecting products with AI services such as OpenAI, Azure AI, and other machine learning APIs. We handle the integration through secure endpoints, custom workflows, and scalable architecture, so your product can leverage AI features like natural language processing, image recognition, or predictive analytics without disrupting existing systems.
Yes, we do! For clients who prefer structured, long‑term care, we also offer Annual Maintenance Contracts (AMC) — covering regular updates, proactive monitoring, and timely fixes so your systems stay dependable without extra hassle.
Yes! Even if your preferred platform isn’t mentioned, our team specializes in custom integrations. We explore the platform’s APIs, connectors, or middleware options and design a secure, reliable solution tailored to your workflows — so you’re never limited by the list of tools we showcase.
Don't see your stack here?
We've worked with dozens of APIs across our portfolio. If your product needs to connect to a platform, tool, or enterprise system not listed above — tell us what you're working with. We'll give you an honest evaluation of what's involved.