Most businesses run on a patchwork of SaaS tools — each solving one problem, none quite fitting, all adding up to a monthly bill that grows every year. The tools that come closest to what you need are always the ones missing one critical feature.
We build the other kind.
Custom AI-powered internal tools designed around your specific workflow, integrated with the platforms your team already uses, and built to be maintained and evolved as your needs change. You own the code. You own the data. You pay for building once — not for using forever.
We know this works because we’ve done it for ourselves.
Tools we’ve built for our own team
Team Task Manager with Microsoft Teams integration
A lightweight desktop task manager where anyone on the team can assign daily tasks. When a task is assigned, a notification fires to the relevant Teams channel. Updates and completions trigger notifications too. No missed tasks, no forgotten follow-ups.
Internal WordPress Testing Platform
A custom WordPress environment manager — create new WP installations, test plugins and themes across different WordPress and PHP versions, tear down environments when done. Faster than InstaWP, built around our specific needs, a fraction of the ongoing cost.
Client Feedback Collection Tool
Lets our project managers send feedback requests to clients — clients record a short video or leave a star rating. Everything lands on a dashboard we own and control. No monthly SaaS fee for an occasional-use workflow.
Pipeline & Proposal Management Tool
(in development) Purpose-built for our project management and sales team. Tracks the project pipeline, generates estimates and proposals faster, manages follow-ups, forecasts revenue, and flags resource conflicts before they become problems.
WhatsApp Order Consolidation Tool
(deployed) For local vendors — photograph a handwritten order, send it to a WhatsApp number, and the tool parses it into a structured order with items, prices, and quantities. Reports distributed automatically to the right roles. No app to install. No training beyond knowing how to send a WhatsApp message.
What we build for clients
AI-powered internal dashboards and team tools
Workflow automation tools integrated with Slack, Teams, or WhatsApp
Custom project and task management systems
Client communication and feedback tools
Proposal and estimate generators
Pipeline and revenue tracking tools
Resource management and capacity planning tools
WhatsApp-based business automation for field teams and local operations
Custom reporting and analytics dashboards
Tools that replace or extend your current SaaS stack
Why custom instead of SaaS
SaaS Tool |
Custom-Built Tool |
|
|---|---|---|
Ownership |
You rent access. Vendor owns the product and roadmap. |
You own the code, data, and every decision. |
Fit |
Built for the average team. You adapt to the tool. |
Built around how your team actually works. |
Cost over time |
Per-seat fees that grow. Price increases at renewal. |
One-time build. Maintenance costs a fraction of SaaS. |
Features |
You get what the vendor decides to ship. |
Every feature is one you need. Nothing you don’t. |
Integrations |
Limited to what the vendor supports. |
Connects to exactly the tools your team already uses. |
Data |
Stored on vendor infrastructure, their rules. |
Stored where you choose. Full control. |
AI |
Generic AI for everyone’s workflow. |
AI applied where it removes friction for your team. |
Lock-in |
Switching means data migration and retraining. |
No lock-in. Evolves with you or move to any developer. |
Support |
Shared queue. Enterprise priority costs extra. |
Direct line to the team that built it. |
Timeline |
Instant access — months to configure properly. |
4–8 weeks to build. Fits your workflow from day one. |
Industries and use cases we’ve served:
Digital agencies
Property developers
Healthcare operations
Retail and local business
Logistics and field service
Professional services
Awsm guys are working for me for last 9 years on multiple projects. I never had to think about finding another team. I recommended Awsm to many of my friends and all are happy with their services. They are extremely flexible and produce top quality code which usually is very hard to find with other vendors. Keep up the good work guys. Cheers!
Have questions?
We’ve got answers.
What would your team build if they could?
Start with a problem. A process that wastes time every week. A SaaS tool that almost fits but not quite. Tell us what it is.